The 2X CEO BLOG

How to expand into a new market: Introducing a new product

I started La Belle Bump a few years ago to help women feel both confident and beautiful during pregnancy. During that time, I’ve learned a lot about market trends, consumer needs, and available products. I also started to understand the gaps in the maternity and...

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How to shape your startup’s culture

There’s a lot in the media about startup culture that makes it sound both miserable and enviable: the entrepreneurs who work hours so long, they have no other life, but, hey, there’s complimentary shuttle service to work, a company barista who creates art in your...

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Privacy 101: What Every CEO Needs to Know by Jodi Daniels

This piece was written for Launchpad2X by Jodi Daniels, CEO & Privacy Consultant of Red Clover Advisors and 2019 Core Program Graduate. Business owners manage a myriad of responsibilities – people, sales, marketing, customer service, and also protecting customer...

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How Do Entrepreneurs Stay Inspired and Energized?

Taking an idea and turning it into a company is not for the faint of heart. Managing the highs and lows is part of the job. Some weeks it’s just one foot in front of the other to get that vital traction going. Here are ways I keep my flame burning. Dig in with clients...

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LP2X CEO Survival Tips: Messaging During a Crisis

By Bernie Dixon Your company’s challenges are coming from every direction, from employees with families working from home to customers with less time, patience and capital. There’s pressure on every CEO to get their messaging right. Matter of fact, it is an...

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LP2X CEO Survival Tips: Making Tough Decisions

By Bernie Dixon Now that we are a couple of weeks into the crisis, tough decisions are on your plate. You are mobilizing your teams for remote work and now evaluating the longevity of your businesses. Maybe the impact of the current market forces is settling in. Your...

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3 Reasons Your Business is Not Taking Flight

There is a pattern of growth, retraction, and flatness in nearly every business. But if you are stuck and unable to push on to the next milestone, it may not be about suppliers, customers, or the seasonal nature of your product or service. It could be about YOU as the...

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The Investor Data Room Checklist

Prepare one now and increase your chances of landing a great investor By Bernie Dixon If you are raising capital in a seed or angel round, get ready to for a deep dive into all aspects of your company. Investors will want to know plenty of details before handing over...

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Rebellion: The Ultimate Entrepreneur Superpower

There is a direct, undeniable link between innovation and business success. Being first to market with something new, fresh, and different instantly catapults a company ahead of the stagnating competition, often with meteoric speed. Unfortunately, in today's world of...

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5 Things Investors Want to See

The Top 5 Things Investors Want to See Before Committing Capital to an Early Stage Company. By Bernie Dixon If you have been fortunate to score a meeting with investors or have a Zoom presentation end with investors asking for more information, probably you are...

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