The 2X CEO BLOG

PERSONAL BRANDING FOR FOUNDING CEOS

Written by: Charles Grebenstein PhD, Heritage Partners and LP2X Advisory Board Member Brand Let me define a Brand as a shorthand for “features and benefits” and “personality”. Your company has a brand, and so do you. Your company’s brand and your personal brand are...

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Is it Easy Being Green and Local? And Making Money?

By Bernie Dixon Leading up to 2020 there was a commonly known axiom among big businesses: Companies can make more green by going green but only by taking a patient, holistic approach involving the environment and social endeavors. Did you hear that sonic boom? It is...

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The Power of Afro Sheen and Willy Wonka

By: Debbie Dyson President of National Account Services, ADP Board of Trustee, Launchpad2X Hold up….when you first read the title of this blog, what was your honest, immediate thought? • I am intrigued. Or… • That doesn’t make any sense at all. Or…. • Well, the...

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SPACs are Back

By Bernie Dixon   SPACs came out in 2020 like a unicorn tech stock bounding toward success with momentous growth and unimagined adoption rates. With a previously spotty reputation as a kind of substitute for an IPO, SPACs were relegated to the fringes of...

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Employee Happiness and Engagement in the New Normal

By Bernie Dixon Trend Series Blogs   We all inherently know that employee happiness is crucial for our business. We know that the business gauge has evolved from the old measuring system for employee satisfaction to the new data dashboard for employee happiness....

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The CEO Mindset for 2021

What to Watch and What it Can Mean for Your Company By Bernie Dixon   I am so ready to end 2020, the year of the pandemic. I am experiencing Zoom fatigue, coronavirus fatigue, and an undying desire for things to return to something resembling normalcy. We all...

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Why Women Veterans make great Entrepreneurs

The number of firms owned by women veterans grew nearly 300 percent in a five-year period—and Georgia ranks among the top states for women "vetrepreneurs".This month, America celebrates current and former military service members during Veterans Day. There are plenty...

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The M Word Angst

By Bernie Dixon There is still a lot of talk about it. Since going viral in 2018 and hitting Wikipedia about the same time, mansplaining, the so-called incompetence assuming, maybe patronizing, always condescending act of a man (hence the word mansplaining) going to...

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How to sleep when you’re an Entrepreneur

Why is it hard for me to get a good night’s sleep? It should not come as a shock as to why sleep eludes me; I am a busy entrepreneur with my mind going round the clock. However, the problem for me isn’t falling asleep but waking up during the night. In an effort to...

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How to Work an Entrepreneur’s Conference

Venture Atlanta is next week, October 16 & 17, 2018—and it offers entrepreneurs and investors a great forum to meet, establish relationships, and perhaps find some opportunities. You don't have to be on stage or in the showcase to walk away with great ROI for your...

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The Importance of Being Important to Your Clients

In a recent podcast, I heard Seth Godin (entrepreneur, speaker, and writer of 18 books) say something that intrigued me. Paraphrased: "The goal should not be to become big fast, but rather to become important soon." In an entrepreneurial world that talks endlessly...

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